United Petfood expands activities

Klaas Krüger 

United Petfood, one of Europe's leading private label pet food manufacturers, is expanding its activities in the German market. Klaas Krüger joined the Belgian company as Managing Director Germany at the beginning of the year. He is regarded as a competent and well-connected industry expert with many years of experience in the pet industry, most recently as Business Development Director Petfood at EW Nutrition. Krüger sees great potential for growth in the German pet food market, which is the leading market in Europe with a turnover of almost 4.5 bn euros. His main goal is to win new customers for United Petfood and to build a strong sales team.